I found Hunch.com while reading my Wired magazine subscription. It is a really interesting site that asks a plethora of questions to identify your preferences to solve for the best search solutions for you. As a curious digital marketer, I decided to register and immerse myself into the site. It was fun answering all of the questions and exploring how I feel about the various topics. Some were easy choices that I was proud of admitting, others were difficult choices and some were choices that I was a little ashamed to admit. The recommendations post my survey were pretty solid. I see a future for this type of search. The site clearly would like to have a relationship with me and is trying to get to know me better. My hunch is that they want me to fall in love and tell all my friends, family and students about my new romance. What do you think about Hunch.com?
This is a great step for marketing in general. If advertisers can further pinpoint WHO they should be advertising too they will be much more effective. Interactive websites and personalization is very important. The only problem I forsee is the amount of advertising you may get after you pick your topics. You know how when you sign up for something and they ask your intersts, then you get 500 spam emails for different products, magazines etc. Yes, I am interested in those things, but I also hate spam.
Posted by: jljarman | August 30, 2010 at 03:52 PM
Agree with your points about spam. It will be interesting to understand if Hunch can evolve what we think of as spam to become so relevant that we welcome the communication. It will be fun to watch.
Posted by: Cindy McColley | August 30, 2010 at 10:27 PM
Hunch is similar in my mind to those surveys that you can take that promise you something after you complete it. Very similar to the popular spamming technique as stated above in the previous post. I personally don't like giving out everything I like or am interested in on the internet for reasons such as these. Plus, who has the time to become attached to a website that wishes to know you more? Is it just me or do you think that soon a website could interact with you as would a human and form a bond that personalizes and adapts to your likes and dislikes? If that's the case then we're talking about inanimate object interaction and the possibility to get ourselves lost in these online "relationships."
Posted by: bmpnacek | September 01, 2010 at 03:23 PM
I think this site would change marketing in many ways because they are getting users to identify what they like and want. Being down at an individual level would give the marketers a better perspective what different people want. Although it sounds like a good idea I think there might be some challenges for both the users and marketers because of as mentioned before about spam and the marketer might not get accurate information on every user. Overall the concept seems to be a useful tool for a marketer.
Posted by: njrowe | September 01, 2010 at 05:22 PM
I thought this website was really neat. I typed in the city I am from and found the daily deal which actually I could see many people using. It seemed to save quite a bit of money. The only thing I did not like was it wouldn't let you enter the website without giving your name and e-mail. I would like it more if you could just go to the website without having to subscribe. I am wondering if I am going to receive a bunch of e-mails from this site now.
Posted by: Caitlin Hartley | September 03, 2010 at 09:38 AM
I never heard of hunch before this and after I took their quiz I think its awesome. The results showed the magazines I get, the tv shows I watch and books I might read if I knew how to it even got the cologne that I wear. Hunch is awesome and I will use it again sometime it’s a great website that helps pass the time and helps turn you on to new things if you want to read about them.
Posted by: Nick Laurila | September 04, 2010 at 02:38 PM
Personally I found Hunch.com a little creepy, to me its crazy how by just answering a few random questions that technology can pick what different items you like. Alot of the stuff they picked was actually my favorite games and places I shop at. This could change marketing alot because now this site knows individually our tastes and preferences and companies could buy this information off the site, which would help the site generate revenue.
Posted by: kylie stimac | September 04, 2010 at 03:56 PM
This kind of site I believe will not change marketing as much. The site itself generates information very quickly yes, but using a central hub to gather information to tailor campaigns is nothing new. We've had marketing survey companies for years now; Hunch.com is just the next step in how we work things. The means of research will only become more seamless and familiar with people in time.
Posted by: Hat | September 04, 2010 at 09:59 PM
I think this website is neat as a one-time stop. For me, it provided accurate results, but I didn't see a conclusive point to it. I understand the survey side of things, but I didn't like how it linked into my Facebook account (I'll now have to go delete it because I don't plan on using it again). It would be interesting to know how large of a pool Hunch has to choose results from based on the user's answers. Is someone with my similar likes, interests, etc, likely to yield identical results or is the program large enough to truly customize? I agree with the arguments for spamming that have been posted by my classmates. Although the results were accurate, it won't change my behaviors or purchase decisions.
Posted by: Nicole Stemen | September 05, 2010 at 01:31 PM
This website is going to change how we market in future. This website gains a lot of knowledge about who you are and what things you like. This information is very valuable to marketers. It teaches us who our customers are and what things they are interested in and what things they would like to see. Hunch.com or websites like Hunch.com are going to be a major tool for a marketer.
Posted by: Robert Zychowski | September 05, 2010 at 04:57 PM