Learning Digital Marketing

Fall 2012 Internet Marketing Class

The Fall 2012 Internet Marketing Class officially ends today. What a fantastic semester! The class of 20 was engaged, energetic and smart. There were six guest lecturers including: @SteveWalbrun who taught the students to build a website with his colorful yet analytical lecture style. @HeatherARiley who taught social media advertising. As a former student, she always makes me proud! She has transformed from Student to Teacher in a very short two years. She is so smart and interesting! Matt Zumstein who is a father of three children under 4 found the time to meet with the @MTU students and educate on media planning and buying. He is one of the best in the business! The class was also fortunate to meet @ChrisLindberg from Yahoo who is one of the top Search experts in the country. What an honor! The last two speakers were two powerful web marketers and dear friends that I have known for many marketing years. @JenniferSimkins discussed Digital Trends and Teresa Meehan @tkmeehan shared her suggestions for future jobs in the business based on her exciting climb to the top. It was a great semester packed full of exciting new learning. As always, I enjoyed the interaction and look forward to the next great group of MTU undergrads! Happy Holidays everyone!

Fall Faster

No way! It cannot be the end of August...where others think of closing the summer mindset and slowing down from open air activities. August, for me, triggers gathering the emerging Digital Marketing tools, expert insights and reciting digi mantras for Michigan Tech University Introduction to Digital Marketing students.

What will be explored and exposed in the fall 2012 Introduction to Digital Marketing class? Exciting stuff! With the support of expert industry professionals, there will be videos, web meetings, articles and projects.

The Fall 2012 class incudes several new upgrades: a new text book (same author); a new web tool (Canvas - way better than Blackboard), new guest lecturers (from Vevo, Carat, SMG, GM and Google) and a "super digi”, really interesting, new Tech Start-Up project.

Learning about Pinterest

If you are a Digital Marketer, you know....we are always learning. Every day, there is a new tool, new product or new channel to connect with Target Customers. Recently, I have been reading a lot about Pinterest and am learning a lot. The site is quite the interesting concept and offers a lot of potential benefits to marketers. Their proposition is great content that is relevant, easy to find and sharable. In the attached article, I learned that a major benefit to Pinterest is SEO. I thought this was a good learning article and maybe you will too.

http://www.vertical-leap.co.uk/blog/10-pinterest-ideas-with-seo-benefits/