Learning Digital Marketing

Task #13 - Bing.com

I love the homepage pics on Bing.  They are beautiful and the hot spots are fun to explore.  So far,  as a user, I forget to use Bing regularly because I Google everything.  It will make life easier when Yahoo and Bing proceed with their search partnership, because only major search engines will be reduced to two rather than three. 

As an marketer, Bing offers a lot of choices beyond basic links.  In addition to videos and pics, advertisers can utilized their targeting solutions to find specific audiences.  Since launch, Bing has tried to "own" shopping or e-commerce.  Review articles on Bing and share your point of view on how Bing is performing as a shopping site for marketers. 

Task #13 Bing.com

Think about your history of searching on the web.  Were you an "ask Jeeves" person?  Are you a Yahoo girl or a Google guy?  You have your favorite sites , then something new comes along. 

Microsoft has never been a leading search engines. Do you think Bing can "kick it up"?  Check out Bing.com and post your thoughts on the new Microsoft entry into the search engine business. 

Task #13 Searching for Search

http://www.allmyfaves.com/

TASK: Consider the website AllMyFaves.com relative to Google and Yahoo. Comment on how searching may change because of portals that aggregate relevant content all on one easy to read page.

HOW DOES THIS TASK RELATE TO DIGITAL MAREKTING?  Digital Marketer spend a significant portion of their ad dollars on search engines like Google, Yahoo and MSN.  Why? Search engines are where over 80% of consumers start when they are looking for a product or service....advertisers want to be in front of the consumer.  As consumer consumption migrates to new areas, your advertising should migrating as well.