Learning Digital Marketing

Task #4 - Nike.com

I have offered the Nike.com shoe creation as an option for the last 4 semesters and it has been a favorite choice to personalize a Nike shoe and talk about the experience.  Why do you think that students enjoy personalizing on NIke.com.  Can you think of other on-line options that offers personalization?  Can you think of a site that could offer personalization that is not offering the option today?  Share you ideas..

Task #4 Nike.com

Nike.com is such a good example of personalization and customization.  As a marketer, you are always seeking ways to connect with your online consumer and meet their needs.  Nike met the need of personalization while tapping into free designers.  Brilliant.  Check out the site and share your brilliant design. 

Task #4 Customize your Nike.com shoe

TASK: Create a MTU Nike.com shoe and discuss the experience on the blog.  Feel free to post a pic of the shoe.  Comment on the shoe creations, the experience of personalization and thoughts on the designs of your fellow classmates.

HOW DOES THIS RELATE TO DIGITAL MARKETING? The web has evolved to enable one on one marketing through tools like the shoe configurator on Nike.com.  As a digital marketer, the more you can personalize to meet consumer needs, the more likely you are to connect and encourage a sale (and a long term relationship).